Tnb-Financial Analysis Essay Example

Tnb-Financial Analysis Paper INTRODUCTION OF CORPORATION PROFILE3 TENAGA NASIONAL BERHAD FINANCIAL ANALYSIS 1998-2007 i)PROFITABILITY RATIOS AND SALES REVENUE5 ii)LEVERAGE MANAGEMENT 9 iii)EARNINGS PER SHARE11 iv)LIQUIDITY RATIOS12 v) FIXED ASSET TURNOVER15 EXECUTIVE SUMMARY17 REFERENCE18 APPENDIX 1: RAW DATA APPENDIX 2: ANNUAL REPORT 1998-2007 INTRODUCTION OF CORPORATION PROFILE Tenaga Nasional Berhad (TNB) is the largest utility company in Malaysia. It is also the largest power company in Southest Asia with RM65 billion worth of assets serving over six million customers throughout Peninsular Malaysia and the eastern state of Sabah. Its core activities are generation, transmission and distribution of electricity. TNB is the only Malaysian energy company to rank among the top 50 energy companies in Asia in 2006 (based on the Platts’s survey of the top 250 Global Energy Companies) while internationally it is ranked as 168th. TNB was formed in 1990 by the Electricity Supply Successor Company Act 1990, as the successor of the National Electricity Board of the States of Malaya (Lembaga Letrik Negara Tanah Melayu). It was listed on the Bursa Saham Securities Berhad in the year 1990. TNB Group currently has a complete power supply system generating capacity of about 11,200 MW. In Peninsular Malaysia, TNB contributes to 55 percent of the total industry capacity through six thermal stations and three major hydroelectric schemes. It also manages the transmission network i. e. National Grid which links TNB power stations and IPPs to the distribution network. The National Grid is linked via 132kV HVAC and 300 kV HVDC interconnection to Thailand and 230kV cables to Singapore. TNB’s distribution network is managed through a comprehensive distribution system; customer service centres and calls management centres. We will write a custom essay sample on Tnb-Financial Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tnb-Financial Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tnb-Financial Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Through its subsidiaries, TNB is also involves in the manufacturing of transformer, high voltage switchgears and cables, provision of professional consultancy services, architectural, civil and electrical engineering works and services, repair and maintenance, research and development and project management services. TNB also offers higher education through its university – University Tenaga Malaysia (Uniten). The Group mission is â€Å"We Are Committed to Excellence in Our Products and Services† FINANCIAL ANALYSIS (1998 – 2007) The purpose of this chapter will cover the analysis of financial statement from year 1998 to 2007 of Tenaga Nasional Berhad (TNB) to help evaluate the operating performance and financial positions. Operating performance analysis focuses on how well the organization is matching revenues and expenses or expenditures while financial position analysis focuses on how well positioned the organization is to pay its bills. The Groups principal activities are generating, transmitting, distributing, operating and selling electricity . Other activities include repairing, testing and maintaining power plants, providing engineering, procurement and construction services for power plants related products, assembling and manufacturing high voltage switchgears, coal mining and trading . Operations are carried out in Malaysia, Mauritius, Pakistan, India and Indonesia. Profitability Ratio And Sales Revenue Profitability ratio has increased tremendously from a negative 28% in 1998 to a positive 18% in 2007. This shows how well TNB is performing by analyzing profit earned relative to sales, total assets and net worth. The Group recorded a 14. per cent growth in revenue to RM23,320. 4 million in FY2007 from RM20,384. 2 million in FY2006 and 110 per cent growth in revenue from RM11,075. 6 million in FY1998. This can be seen in a staggered rise and was driven by various factors such as the implementation of the new tariff structure which took effect in the middle of Y2006, foreign exchange translation gains and a 5. 3 per cent increase in electricity demand. This is also reflected by higher electricity sales which increased by RM2. 7 billion or 13. 6% and cost savings. EBITDA increased to 37. 6 per cent compared to 35. per cent last year while net profit increased by 90. 9 per cent from RM2,126. 9 million (Y2006) to RM4,061. 1 (Y2007) million which is almost double the amount; and also a huge increase from a loss of RM3,093. 9 in Y1998. TABLE 1:TNB PROFITABILITY RATIOS 1998 2007 Ratio/Year1998199920002001200220032004200520062007 NET PROFIT MARGIN-0. 280. 070. 100. 150. 060. 060. 050. 070. 100. 17 ROA-0. 070. 020. 030. 040. 020. 020. 010. 020. 030. 06 ROE-0. 240. 060. 090. 130. 050. 070. 050. 080. 110. 17 TABLE 2: TNB CHANGES IN SALES REVENUE 1998 – 2007 RM/Year1998199920002001200220032004200520062007 Sales Revenue (RM million)11075. 6011716. 1013220. 00 13,951. 80 15375. 1016457. 8017712. 1018326. 4019707. 4022384. 00 FIGURE 1 FIGURE 2 FIGURE 3 FIGURE 4 Leverage Management Apart from registering its highest profit ever, the Group has for the past reduced its loan from RM27. 1 billion in Y2006 to RM23. 9 billion in Y2007. For the past 3 years, a major restructuring of loan has been done. As we can see of RM32. 4 billion in Y2004 to RM23. 9 billion in Y2007, reflecting a RM8. 5 billion or 26. 2 per cent reduction. During the same period, TNB has managed to collect RM553 million from major delinquent debtors and also eduction in theft. Due to the various cost management initiatives undertaken by the Management, the Company has realised around RM2. 4 billion in terms of value creation since 2004. TNB also saw increasing foreign investors’ interest in its shares, when foreign shareholding reached 28. 4 per cent in May 2007; it’s highest since the Company’s privati sation. Given the continued strong financial outcomes, the Company is poised to undertake appropriate growth opportunities within its core business areas. TABLE 5: TNB LEVERAGE MANAGEMENT RATIO 1998 2007 Ratio/Year1998199920002001200220032004200520062007 DEBT RATIO0. 70. 70. 70. 70. 70. 70. 70. 70. 70. 6 DEBT-TO-EQUITY2. 22. 41. 91. 72. 12. 22. 21. 861. 40. 78 FIGURE 5 FIGURE 6 Earnings Per Share During the year 2007, the Board announced a dividend policy for the purpose of providing stable and sustainable dividends to shareholders while maintaining an efficient capital structure and ensuring sufficient funding for future growth. Under this policy, TNB will distribute 40-60 per cent of the Company’s annual free cash flow as dividends. As such, the Board of Directors is recommending a final gross dividend of 16. sen per ordinary share less income tax of 26 per cent to shareholders of the Company. Together with the interim dividend of RM632 million, the total dividend declared for this Financial Year amounts to an estimated RM1,154. 5 million. From track record Y1998 to Y2007, Y2007 has the highest payout. This change of a negative EPS of 99. 8 sen in Y1998 to a turnaround posit ive 94. 9sen in Y2007 (an 81% increase compare to Y2006 of 52. 5sen). TABLE 6 : CHANGES IN EPS 1998 2007 Ratio/Year1998199920002001200220032004200520062007 EPS-99. 824. 942. 967. 830. 734. 126. 132. 052. 594. 9 FIGURE 7 Liquidity Ratio The current ratio can give a sense of the efficiency of a companys operating cycle or its ability to turn its product into cash. It measures a companys ability to pay short-term obligations. Liquidity ratios measure the short-term ability of the entity to pay its maturing obligations and to meet unexpected needs for cash. As per the above calculation, current ratio and quick ration for TNB decrease from year 1998 to 2000 but increase from 2000 to 2007. The increase in both current and quick ratios from 2000 to 2007 indicates improvement in liquidity (Current ratio from 0. 5 times in 2000 increased to 1. times in 2007; quick ration from 0. 4 times in 2000 to 1. 2 in 2007). The current ratio means for every dollar of current liabilities, in year 2007, TNB has $1. 50 of current assets compare to 1998 which has only $0. 80. While for quick ratio, TNB performed quite well too. Ratio increased from year 2000 to 2007. The peak was in year 2004 with the quick ratio of 1. 4. The company is â €˜cash rich’ and able to pay off short-term obligations without relying on the sale of inventories. TABLE 4: TNB LIQUIDITY RATIO 1998 2007 Ratio/Year1998199920002001200220032004200520062007 CURRENT RATIO0. 0. 70. 50. 70. 80. 91. 71. 21. 41. 5 QUICK RATIO0. 60. 50. 40. 60. 60. 51. 411. 11. 2 FIGURE 8 FIGURE9 Fixed Assets Turnover Assets management ratios measure how effectively TNB is managing its assets. Fixed assets turnover ratio for the company is increasing from the year 1999 to 2007, from 0. 27 to 0. 41, 51% improvement over 9 years of business operation. Over the 9 years TNB’s total assets turnover ratio increased from 0. 25 times in 1999 to 0. 34 times in 2007. This indicates that the company is generating sufficient volume of business given its total assets investment. Sales increased, some assets were sold, or a combination of these steps had been taken. TABLE 3: TNB ASSET MANAGEMENT RATIOS 1998 – 2007 Ratio/Year1998199920002001200220032004200520062007 FIXED-ASSET TURNOVER0. 280. 270. 290. 290. 300. 320. 330. 350. 370. 41 TOTAL ASSET TURNOVER0. 260. 250. 260. 260. 270. 270. 280. 300. 310. 34 FIGURE 10 FIGURE 11 Executive Summary In summary, it can be seen that Tenaga Nasional Berhad has increased its performance quite steadily for the past ten years. It has managed to improve its performance from losses to steady growth of earnings and profit. It has done by steadily increasing its tariff, earnings from foreign exchange translation gains and increase in electricity demand. Tenaga Nasional Berhad are also able to manage its debt by decreasing it quite considerably. The company managed to collect its debt from major delinquent debtors and also reduction in theft. Though its total revenue increases, there is large escalation in total operating cost. This in turns has resulted into slight decrease of its profit margin. It has shift its operation towards fuel- fix in order to reduce the cost of coal usage and also maximizing its gas and hydro usage from its multi-fuel plants. The rising coal price has increase the total fuel cost. However its foreign exchange gain and continued effort in cost management has increased its pre tax profit. TNB would need to resort to the capital market to finance its capital expenditure requirements due to increases in operating cost and requirement to enhance its electricity supply reliability. TNB also has plans to further increase its tariff in 2008 due to the increasing cost i. e. the increase in the selling price of independent power plant (IPP) where it purchases some of its energy requirement This has lead to a lot of debate in the government and also its consumer. There are pressures for TNB to review its current contract with the various IPP to ensure that TNB will be able to fully benefit and earn a profit from its agreement with them. It remains to be seen if TNB will do so despite pressure from its consumer to not increase the tariff. In conclusion, TNB should be able to sustain its current growth and further increase if profit. However TNB must be mindful of its operational cost in order for it to sustain its profit. REFERENCE ?Tenaga Nasional Berhad Annual Reports 1999-2007 ?www. tnb. com. my ?http://en. wikipedia. org/wiki/Tenaga_Nasional

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The Rape of Nanking essays I have read the book titled The Rape of Nanking. This book is appropriately titled due to the subject matter it covers. It covers an incident during World War II known as The Rape of Nanking. The book was written by Iris Chang and is two hundred and thirty pages long with an additional twenty four pages of pictures. The Rape of Nanking was an incident that occurred in December of 1937. Nanking at this time was the capital city of Nationalist China. During this incident Japanese soldiers raped, tortured, and killed Chinese soldiers and civilians totaling nearly three hundred thousand people. The official date that is credited to the day when Nanking fell is December 13, 1937. The Chinese government was forced to regroup elsewhere as the Japanese controlled this city until the war ended eight years later in 1945. Nanking wasnt the only part of China the Japanese controlled. It was where the worst atrocities took place and where the Chinese people were hurt the most. It all started with Japan taking the city of Manchuria. Quickly to be taken over after that were Chahar, Hopeh, Peking, Tiensin, Shangai, and then Nanking. The reasons for the Japanese attempt to takeover China were Japan had its own master race theory and they wanted to rule Asia. The reasons Nanking is remembered are the massive amounts of deaths in a short period of time and the manners in which these deaths and brutalities were committed. Statistics show that Certain countries had less civilian casualties in the entire war then the city of Nanking had in a few weeks. For example: Great Britain(61,000 civilian casualties), France(108,000 civilian casualties), and Belgium(242,000 civilian casualties). Some of the atrocities included thousands of men being dragged out to fields to be used as machine gun practice targets, people being buried alive, husbands being forced to rape their wive...

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Assignment on human growth and development This essay uses theoretical perspectives of social sciences relevant to human growth and development by demonstrating the socialisation process and the impact of family structures on the normal development of Gerry. It uses the Maslows hierarchy of needs to explore the effects of poverty on Gerrys infancy and it will use Balter, Catherin Tamis-Lemonda to support Maslows philosophy needs. Furthermore it will go on to use Bowlbys maternal deprivation hypothesis to show the effects of attachment during Gerrys infancy. More still with the use of Eriksons stages of identity versus role confusion to discuss Gerrys adolescence, the theory of generativity versus stagnation to explore his adulthood developmental task of his contributing and stagnation to society and finally the psychological crisis of ego integrity verses despair to explain the effects and causes during his development in middle adulthood. However, other psychologists theories will be used to support Eriksons theories or cri tic them. During his infancy, 0-2 years by Piaget (1936) (cited in Crawford and Walker 2009 p 22), Gerry and his family experienced poverty because his father had been made redundant. This means that Gerrys family could not afford to meet his basic needs. According to Maslows pyramedical model (1970) ( cited Steers 1998: p21 ) lower -level needs such as food, clothing and shelter have to be fulfilled to a reasonable degree before the more advanced need levels such as self actualisation, esteem, love/ belonging ,and safety are met. It can be argued that the failure of Gerrys family to meet his basic needs had a profound effect on his development. This argument is supported by Balter, Catherin Tamis- Lemonda. They argue that children growing up in poverty develop developmental delays in intellectual development. Social, emotional and behavioural problems (Balter, Catherin Tamis- Lemonda 2003: p.391) (cited Chafel, 1993 and Garbarino, 1993). Poverty goes hand in hand with gross inequality, unemployment and adverse consequences for poor people and society as a whole. Deprivation experienced by poor families affects their quality of life, their health and life expectancy and the education outcomes of their children. Poverty brings despair and fear Rebach and Bruhn (2001: p. 369). This argument is supported by Spode and Saracho, (2006) (cited in Duncan and Brook-Gunn, 1997), who say that children growing up in poverty develop more emotional and behavioural problems than children who live in above the poverty line. This is because early cognitive and behavioural outcomes show to predict later school success. Another challenge that Gerry encountered was maternal deprivation. This occurred when his mother was in hospital during the birth of Lily and as a result, Gerry had to be looked after by his grandmother. According to Bowlbys (1953, 1969) (cited in Smith, Cowe and Blades 2004 p106) maternal deprivation hypothesis, children should not be deprived of contact with the mother during a critical period when the primary attachment relationship is being formed. He also believed that both mother and baby were predisposed biologically to stay in contact and only this relationship would allow normal development. However, critiques of Bowlby like (Oakley 1981) (cited in Holmes 1993: p. 45) argue that to generalise that any separation of mother from child in the first three years of life is likely to be damaging is unwarranted. Oakley further argued that there is no harm in entrusting the infant to the care of a responsible grandmother or baby-minder. However, Archer (1992: p.32) states that Hinde and his colleagues studied the effects of shorter periods of separation from a mother on later behaviour in young rhesus monkeys. The outcomes from the studies indicated by the infants experienced mild disturbance and frustrating situations. It can then be argued that Bowlbys maternal deprivation hypotheses is better placed in explaining what Gerry went through during his separation from his mother. Another challenge that Gerry faced in his infancy was siblings rivalry. This took place at the arrival of the new born Lily. Dun (1993) (cited in Shaffer 2009; .p 388) argues that after a new baby arrives, mothers typically devote less warm and playful attention to the older child, who may respond to this perceived neglect by becoming difficult, disruptive and less securely attached. This results into a spirit of completion, jealousy or resentment between siblings. It can then be argued that the birth of Lily when Gerry was barely two years old might have left Gerry feeling neglected and unwanted because his mother had to give her attention to the new born Lily. Furthermore, Gerry experienced a long-term effect of the extreme war-related trauma which led him to suffer greater emotional difficulties and environmental distress in life. On top of that he experienced more stress when he moved homes from a familiar environment and away from his peers. According to (Bell et al 1990 and Giffoed 1994) (cited in Bell, Greene, Fisher and Baum. 2001), it is augured that environmental distress examines the relationship between the person and his physical environment. More still, Main at al (1985) also adds that the adolescent can become disorganised and disoriented by the loss and trauma if the traumatic experience is not resolved. It can be argued that the war had a profound psychological effect on his development as a 12 year old boy by 1945. Another issue in Gerrys adolescence was lack of positive attitude towards education in school although he changed this attitude while in the army and even chose to pursue an engineering career. This is because Gerry had grown up in an environment where most people worked in the factories and had low levels of education; he believed that his destiny was to work as a factory labourer since he had no environmental support especially from his father that inspired him to pursue education higher. According to Piagets (1984) (cited in van wormer, Besthorn and Keefe 2007) theory of cognitive development, school related concerns about intelligence, achievements and behaviour of learning are accumulated gradually as a function of environmental support. The Social Learning theory posits that children learn and model their social and cognitive behaviour by observing and imitating adults in their environment (Bandura, 1971). Therefore it can be argued that Gerry did not like education because he had no role model. However, it is notable the time Gerry was about to leave the military school, he was faced with the challenge of knowing who he was and what he was going to be upon returning to the community. Having been born in a poor, uneducated family and neighbourhood, it was time for him to ponder whether to remain as he was in his community or to independently identify himself. According to Erikson (1975)s psychosocial development, it appears that Gerry was faced with a stage of identity versus role confusion where adolescents redefine themselves. It should also be noted that events that happened in Gerrys adolescence seemed to have had a more buffering and compensatory effect than his depriving earlier experiences (Bowlby, 1988). The army offered him the opportunity to learn the engineering trade and one could argue that he may have found replacement experiences in form of role models and focus on career direction which prompted him to stay on even after the national service. At this stage, Gerry realised that he did not have any qualification and because of that, life would be difficult for him upon return to civilian life. However critics of the psychosocial model argue that Eriksons findings were based on clinical observations and his work lack ecological validity or statistical analyses. Although critics do hold such opinions, Rutter, (2003) points out that research results strongly support his notion on basic trust, identity, intimate relationship and the developmental crises. (Rutter, 1993 cited in Ewen, 2003). It can be argued that Gerrys identity versus role confusion was resolved by the army by offering him the opportunity to study engineering. Between the age of 40-65 by Havinghurst cited Karin and Walker, (2009, p 98) Gerry was in his middle adulthood, he faced a life with triviality, stagnation, and decline due to the detachment that happened to him during his infancy. According to Bowlbys, (1969, p. 194) attachment theory, he says that early experience in childhood has an important influence on the development and behaviour later in life and an evolutionary component; The propensity to make strong emotional bonds to particular individuals is a basic component of human nature. However Hazen and Shaver, (1987) argue that the pattern established in childhood has no impact on later relationships. More to the above, Feeney and Noller (1993) say if a child experiences avoidant attachment during infancy, as adults, they will tend to have difficulty with intimacy and close relationships. Such people do not put quality time in relationships, are not bothered when they end and normally avoid intimacy by using excuses (such as long work hours), or may fantasize about other people during sex. Their research also holds that adults with an avoidant attachment style are more accepting and likely to engage in casual sex. However Wagner (1987) argues that an adult should not be blamed for the attachment styles formed in infancy, because what ever happened during that time is not necessarily identical to that demonstrated in adult romantic-attachment. This is because a great deal of time that has gone by between infancy and adulthood. Therefore intervening experiences have played a big role in Gerrys attachment styles. Those described as ambivalent or avoidant in infancy can become securely attached as an adult. More to the above he had little to do with his parents especially his father and neither did he have a good relationship with his son. This was because during Gerrys infancy he missed out on the father-son relationship, therefore one can assume he did not get proper supervision during his adolescence and less bonding with his father hence made him have poor parenting skills. According to Banduras (1971) social-cognitive learning theory, he says behaviour is learned through observation and imitation. However, Watson and Skinners (1920) theories of classical and operant conditioning disagree with Bandura by saying that all behaviour is learned as a response to external stimuli or environment. The classical occurs when an organism learns to respond in a particular way and the stimulus does not evoke that type of response and with the operant conditioning, an organism learns through rewards and punishments. It can then be argued that Banduras social-cognitive learning theory better placed Gerrys learning of behaviour. At the age of 51 Gerry should have been looking back at in his memories and feeling fulfilled with his life, but he was faced with depression and found it hard to accept the death of his mother and father even if he did not get on well with them, the loss of relationship with his son and partners. According to Erikson, achieving a sense of integrity means fully accepting oneself, ones accomplishments, and coming to terms with mortality. Accepting responsibility for your life and being able to undo the past and achieve satisfaction with self is essential. On the other hand, Gerry may have looked back at his life with a sense of doubt or gloom over the lifes worth, hence resulting in a feeling of despair. This led to Gerry not being compassionate, more reflective and judicious, thus less tyrannized by his inner conflict and external demands. More still it is seen that Gerry had a number of loses in life and less love for others, like Edina, Elizbieta and his son Emo, retired on heath grounds. All in all, Gerrys early life has been extremely disrupted; he has had two care placements in total as well as many changes of caretakers during his first year. Evidently Gerry did not have a strong sense of bonding with his family and did not have the opportunity to develop a secure attachment during his infancy and childhood. During his middle adulthood he tried to develop an attachment when he got engaged and married to Edina, but due to his effects of separation during his infancy and childhood his internal working model is of mistrust. This led him to be promiscuous. Poverty goes hand in hand with gross inequality, unemployment and adverse consequences for poor people and society as a whole. 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Claudia Enc Essay examples Claudia Enc Essay examples Claudia, Garcia SEP/4/2014 ENC 1101 Prof- D. Budinger Shooting an Elephant The story was primarily about a British man and his feelings about living in a conquered territory. He was a sub -divisional police officer of the town but he feel out of place in the community. People didn’t like him because he is a British. He had to do things that he didn’t like it to make conflicts himself. When he mentions that he killed an elephant I feel his pain of conscience. The elephant destroyed a village before it died. He didn’t want to kill the elephant but he was forced to kill it because the people want to eat it. The villagers were furious about all the mess and Orwell was called to restore the order before anything, or anyone, was hurt. While this adventure runs, he decided to kill the animal because he thought that was the best. But he knew that killing the elephant was wrong because the elephant was not doing anything to the people just cause a mess. But he did it to show the society solidarity among the villagers as a m an of authority. He knew what people wanted, and he wanted their acceptance for the reason of being the only Indian in the community. Orwell should have waited to consult the owner about what he wanted to do about the animal. Orwell uses

Motivational and Cognitive Sources of Prejudice

Motivational and Cognitive Sources of Prejudice Asian female celebrities and Caucasian men, has become one of the most common interracial pairing in America. The trend is attributed to motivational and cognitive prejudice that a particular person has towards his or her counterpart. Prejudice emanates from a special preference for a particular individual due to race, nationality, social status, or sexual orientation. Such factors have soothed Asian women to prefer Caucasian men to their Asian male counterparts.Advertising We will write a custom essay sample on Motivational and Cognitive Sources of Prejudice specifically for you for only $16.05 $11/page Learn More On the other hand, Caucasian men prefer Asian females due to their highly rated smartness, good body physic and social interactivity. In addition, Asian females are said to be submissive in nature. Anyone who finds himself a target of the cross-cultural frustrations will definitely defend himself as pursuing his tastes rather than guided by the et hnic stereotypes. This growing trend creates an imbalance in interracial pairing and both the Asian and Caucasian men have expressed their disappointment. The Asian female and Caucasian male interracial pairing phenomenon is attributed to the motivational sources of prejudice that exist among the parties involved. This fact is clearly elaborated in the frustration and aggression, and the social identity theories. Furthermore, frustration and aggression is further categorized into the realistic group conflict theory and the scapegoat theory. The realistic group theory is manifested in the fact that Caucasian men are striking back at the modern feminism portrayed by the Caucasian females. Most Caucasian men believe that their counterparts articulate for modern feminism, whose main agenda is equal rights for women, and in the process end up discrediting the males. Initiating and sustaining of relationships with the Caucasian females becomes complex and uncomfortable forcing the Caucasi an males to resort to Asian females who are more idealistic (Myers, 2010). Furthermore, the Caucasian men who cannot contain the masculine role that the Caucasian women play in relationships turn to women from other cultural backgrounds. They mainly prefer the Asian females. In this regard, Asian females obtain preference because of their supposed submissive nature attributed to the male dominance in relationships from their cultures. Notably, such characteristics promoted by tradition and culture are considered to be socially backward and lack value in the American standards. The scapegoat theory explains some of the reasons that coerce Caucasian men to prefer Asian females to the Caucasian females. Most Caucasian men with certain weaknesses in their character prefer dominance in relationship. Therefore, individuals with such personalities resort to Asian females whose culture advocates for submissiveness in a relationship. With this option, the Caucasian men can avoid the blame ga mes that are prevalent in relationship with women who advocate for the gender role equality.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Asian women indeed become the ultimate alternative in which Caucasian men can exercise their aggression. No matter how the Asian females get exposed to the American society, their culture still pervades unlike other individuals from different backgrounds. This has therefore substantially contributed to the rapid increase in the Caucasian men’s’ preference to the Asian women. The social identity theories propose that individuals have social groups and categories that form an important part in their self-concept. The individual personalities portrayed by both the Caucasians and the Asians reflect the need for groups, association with the in-groups and comparison with the out-groups. Most of the young people who belong to both the Caucasian and Asian background are influenced by their counterparts to follow the same path, contributing significantly to the trend. Although numerous accusations may arise that Caucasian men are taking advantage of the Asian women, their preference is attributed by the fact that Asian women are more lady-like. On the other hand, Asian women’s preference for the Caucasian men is attributed to their need for more tolerant and socially fit men. These women quickly point out that the Asian men are restricted by their stifling culture, which forces them to opt for men who are likely to bestow them more freedom. Considering that most relationships are initiated at school levels, most Asian men are academically focused and limit themselves to the classroom work forcing the Asian women to go for Caucasian men. Despite their brilliance, they do not put much effort on learning essential skills of establishing and maintaining relationships (Gilbert, 1998). In spite of the cultural values that connect people, the Asian men feel discarded when the Asian women prefer the Caucasian men to them. Asian women have developed a notion that their men are nerdy and mostly suitable for the karate-chop actions. These ideologies are mainly promoted by the media, which tend to give more favour to the Caucasian men as representing the American standards. The beauty of men as portrayed by the media is represented in terms of characters such as being smart, athletic and social. Media due to its influence on people has greatly changed the desire for women to go for ordinary men, but opt for men who fit the American standards. Such bias favours the Caucasian men in wooing the Asian women. The confidence exhibited by the Caucasian men makes them more attractive to women. A gradual decline in the number of Asian women dating Asian men creates an imbalance since few Caucasian women go for Asian men. Asian males are disadvantaged in this regard and are generally perceived as unattractive to sui t the women demands. Due to the continuous appearance of Asian women in the spotlight as representing the American beauty, the preconceptions that initially existed concerning them are now being discarded. This has influenced their preference among Caucasian men unlike the Caucasian women who are more independent.Advertising We will write a custom essay sample on Motivational and Cognitive Sources of Prejudice specifically for you for only $16.05 $11/page Learn More Attribution, distinctiveness and categorisation are the cognitive source of prejudice. Categorisation is prevalent and has substantive impact on the Caucasian male and Asian women interracial pairings. With the perception of the Caucasian men as being lenient, appreciative and respectful, they are more favourable to the Asian women compared to their competitors, the Asian men. The rating of the Caucasian men by the Caucasian women as appropriate suitors and partners creates a mentality among wom en that they are the ideal men for relationships. Most Caucasian men find Asian women suitable because of the fact that the independent Caucasian women are usually short of time, preoccupied and not passionate in relationships (Baron, 2000). In this regard, the analysed perception of the desirability of the Caucasian men and Asian women relationship creates a conception that other unions are not effective. To avoid the likely disappointments in other unions most people choose the tested patterns. Homogeneity effect plays a crucial role in the pairing of the Caucasian men and Asian females. In other words the perception held by women that all Asian men are alike creates a discrepancy in the formation of relationship. Attrition refers to the stereotypic ideologies held by people that what takes place is justifiable. For most Caucasian men, there is a notion that Asian women are ideal for them and therefore a majority of them go for these women. Asian women on the other hand view the c haracteristics of the Asian men as void and weak in forming stable and enjoyable relationships. Distinctiveness mentality among the Caucasian men creates attention and forms inappropriate judgement of the realistic partners that they should have. On a large extent, it has facilitated bias in the creation of ideal and appropriate relationships. Furthermore, both the Asian men and Caucasian women have also concurred the trend and expressed disappointments and pity for the parties involved. References Baron, R. A., Byrne, D. E. (2000). Social psychology (9th ed.). Boston: Allyn and Bacon.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gilbert, D. T., Fiske, S. T., Lindzey, G. (1998). The handbook of social psychology (4th ed.). Boston: McGraw-Hill ; Myers, D. G. (2010). Social psychology (10th ed.). New York: McGraw-Hill.

Fitness Exercise Training Essay Example | Topics and Well Written Essays - 250 words

Fitness Exercise Training - Essay Example This is the case considering that videos and animations may contain rich forms and extraneous details which present information in a way that is more complex compared to an animation. In this respect, a video is more likely to overburden the working memory of learners to the extent that they may not be able to store whatever they have learnt in their long-term memory (Mayer & Clark, p. 316). Furthermore, videos may provide information that may distract the learners from focusing on the main message being passed to the. On the other hand, still diagrams may be less motivating to the learners. Using still diagrams as the preferred option is consistent with the results of different studies that show that they are more effective than videos and animations (Mayer & Clark, p. 316). As the instructor uses still diagrams to teach about exercising, it is best for them to accompany the diagrams with audio narration. This is consistent with several findings from research (such as those done by Moreno (2006); Sweller 2005; and Ginns (2005)) that show audio narration to be more effective than printed text when it comes to learning (Mayer & Clark, p. 317).

Foundations of Marketing Essay Example | Topics and Well Written Essays - 1250 words

Foundations of Marketing - Essay Example Price - Product packaging plays an important role in per unit price of a chocolate brand. The availability of bite-sized, large-sized and a bag of chocolates packaging for world-known brands enables price flexibility and affordability. Using this packaging strategy, consumers can easily avail of the product depending on their consumption capacity and budget. Place - Chocolate and confectionery shops are the foremost selling venue of chocolates. World-known brands are available in retail shops, like supermarkets and convenience stores, for easy and mass consumption using the distribution channels in efficiently delivering their products to the end consumers. Customised chocolates are sold in chocolate shops. E-commerce also provides a virtual venue in chocolate shopping. While world-class chocolate manufacturers, because of its mass production and distribution method transact in business-to-business setup, majority of local chocolate shops conduct business to individual transaction on the web. Promotion - Global chocolate producers use the push strategy in promoting their products. It is by advertising via the mass media that they are able to promote their product. Local chocolate producers utilise more personalised approach, using promotional offers and the Internet. 2. Positioning Map With this position map, we can see how the each chocolate firm can effectively execute its marketing efforts. Upon knowing their current position in the business environment they are in, they can create ways to maximize their promotion to this defined segment and act efficiently to this. Let us take the above position map to expound on the benefits of positioning a company. Based on the map above both Cadbury and M&Ms should heavily rely on advertisement... Foundations of Marketing Let us take the above position map to expound on the benefits of positioning a company. Based on the map above both Cadbury and M&Ms should heavily rely on advertisement and other mass promotional schemes to market diversified products that will cater to the different segments in the global market. Their globally known brand names and extensive production capacity brought about by its global chocolate market dominance, they have the edge in doing business on a large scale. In spite of several advantages of marketing segmentation, there are still visible disadvantages of marketing segmentation. One of these is the possibility of inflexibility with regards to the variations in the market. Even a minimal shift in the number of population or preferences of customers can create marketing problems, which if not addressed immediately can immensely affect the company’s marketing campaign. Another problem of concentrating marketing activities in a single market segment is its difficulty in market expansion. There is a tendency for the firm to be stuck in a single consumer base, which can entail vulnerability to profit loss, especially in the currently dynamic business environment. In short, mass marketing minimises a company’s susceptibility to inflexibility to the ever-changing market. However, the present marketing campaigns of multinationals which are likely to perform this method because of its capitalization on the benefits of economies of sc ale, involve the localisation and segmentation of their marketing campaign in a particular country.